Motherhood is a profound experience that not only shapes the life of a woman but also plays a vital role in the survival and growth of humanity. The ability to carry and nurture a life within is a remarkable phenomenon that underscores the strength and resilience of mothers everywhere. Despite the beauty and joy of motherhood, many women face significant risks during pregnancy and childbirth and that was the reason why National Safe Motherhood was pitched as a special day on every 11th of April. This day is a poignant reminder of the journey of motherhood filled with love, sacrifice, and boundless strength. Why 11th of April? This day honours the birth anniversary of Kasturba Gandhi, wife of Mahatma Gandhi, and serves as a powerful tribute to her legacy of social justice and woman  empowerment. National Safe Motherhood Day aims to raise awareness about access to quality healthcare, emphasizing the importance of safe motherhood for all women. By acknowledging the struggles and triumphs of mothers, we can work towards creating a world where every pregnancy leads to a healthy mother and baby. India has shown a rich history and evolving themes. Initially launched in 2003 by the White Ribbon Alliance India (WRAI), the day aimed at reducing maternal mortality and morbidity. Over the years, 11th April has focused on reducing maternal mortality and improving access to healthcare, skilled birth attendants and emergency obstetric care, importance of nutrition and anaemia control during pregnancy and role of family and community support in ensuring safe motherhood. There is a very unique dichotomy between approaches to safe motherhood in rural and urban India. Rural areas, despite having limited access to basic facilities like healthcare, sanitation, and education, often possess traditional wisdom that promotes healthy eating habits and lifestyles. In contrast, urban areas have better access to these facilities, but often lack the traditional knowledge and practices that foster healthy living. Urban dwellers are frequently exposed to fast food, sedentary lifestyles, and environmental pollution, which can lead to a higher risk of chronic diseases. According to an article published by Bangalore Mirror, incidence of PCOS (Polycystic Ovarian Syndrome) and PCOD (Polycystic Ovarian Disease) nowadays has become very high. Previously only 1 out of 10 girls were affected from this health condition but now nearly 8 out of 10 are diagnosed with either obesity or lean PCOS. https://bangaloremirror.indiatimes.com/bangalore/others/docs-report-staggering-rise-in-pcos/pcod-cases-among-teens/articleshow/117276952.cms Ms. Deepti Jain of @Nurchuringu, a nutritionist associated with Eat Right Basket, highlights a concerning trend among teenagers: the rising prevalence of Polycystic Ovary Syndrome (PCOS) and Polycystic Ovary Disorder (PCOD). These conditions not only affect physical health but also take a significant toll on the emotional and mental well-being of young girls, particularly when it comes to conceiving for pregnancy. The emotional, physical, and mental challenges associated with PCOS and PCOD can be overwhelming, making it essential to address these issues through a comprehensive approach that includes nutrition, lifestyle modifications, and emotional support. By acknowledging the complexities of these conditions, we can work towards creating a more supportive environment that empowers young girls to manage their health and well-being effectively. Ms. Jyoti Awasthi, CEO Eat Right Basket says that increasing use of pesticides and all sorts of synthetic preservatives is proving dangerous for all, especially children who, due to their higher metabolic rate, tend to absorb more pesticides than adults. Premature birth, low birth weight, and birth defects can all result from pesticide consumed through even regular food during pregnancy. More and more studies are showing that pesticides may have an impact on endocrine function, which may impact reproductive health. Ms. Kanika Rajput, Founder of @wholesoul_by_kanika, @Rajputsartisanwellness, an organization that promotes conscious and sustainable living, believes that though delivering a child is a very natural and normal process, our lifestyle and eating habits add complexity and fear in mothers. This needs to be tackled from a very early age. This day serves as a call to action, encouraging governments, healthcare providers, and communities to collaborate in ensuring safe motherhood. By sharing inspiring stories, quotes, and insights, we can foster a sense of solidarity and support for mothers worldwide. Join us in celebrating the power of motherhood and working towards a future where every mother has access to the care she deserves. In an effort to promote reproductive well-being, Eat Right Basket is organising a campaign with its expert team to raise awareness about caring for reproductive health from adolescence onwards and ensuring safe motherhood. We will capture insights from this campaign and continue to write blogposts around the subject. So do watch out for this space for very useful and interesting information that may help you in your journey to motherhood.